The corporate tenet of YUNXIANG is "making efforts to develop and promote culture of traditional SHANDONG embroidery, create world famous home textile brand". The company has it own CRAFT HOME TEXTILES ART GALLERY - founded by CHINESE HOME TEXTILE ASSOCIATION. RESEATCH AND DEVELOPMENT CENTER OF SPECIAL HOME TEXTILE CRAFT TECHNOLOGY and ENTERPRISE TECHNOLOGY CENTER OF SHANDONG PROVINCE are also established in YUNXIANG.

In terms of technology innovation, YUNXIANG, the leader of HOME TEXTILE INDUSTRY ALLIANCE IN SHANDONG PROVINCE, sticking to its corporate tenet, cooperates with Suzhou University, Shandong College of Arts and Design, Qingdao University, Beijing Institute of Clothing Technology, LuXun Academy of Fine Arts, Shandong Embroidery Research Institute, Wuhan Tianniao Jiamei Computer Embroidery Machine Co., Ltd. and other universities/colleges and scientific research institutes so as to study the advantages of four kinds of famous embroidery in Suzhou, Guangdong, Sichuan and Hunan. In terms of product innovation, YUNXIANG make the full use of draw, chain, carve and other traditional embroidery techniques, applying them into research and development. YUNXIANG is well known as it professional teams and advanced technology.